Ambitious ecommerce marketplace Snapdeal claims to have stolen a march over its online marketplace rivals including Flipkart and Amazon, by increasing its market share by 5% during the Diwali season so far.
“Currently there is no body which calculates market share in e-commerce but going by our statistics we have added another five percent of the market to our booty,” said Rahul Taneja, vice president, category management, Snapdeal.
Ultimate Monday Sale
Snapdeal started its ‘Monday sale’ five weeks ago, promoting a different categoryeach Monday, which was well received. The ‘Ultimate Monday Sale’ was an exception in that it promoted all categories simultaneously, which attained outstanding results especially in tier 2 cities.
- Sales almost 10x normal business day
- Nearly 500,000 orders booked by 11 am.
- More than 10 orders booked per second
- Nearly five mobiles were sold per second
- One women’s apparel product was sold per second
Well prepared
Snapdeal was well prepared to handle the expected increase in customers this year and did well to avoid the problems faced last year.
- Built infrastructure to handle 20x the number of customers than last year
- 1.3 million square feet of warehousing space was made available
“We were already working towards making this festive season better than the previous one. We have invested nearly Rs.200 million in technology and supply infrastructure to make sure users have a glitch-free experience,” remarked Taneja.
Top selling products:
- Smartphones
- Power banks
- Grooming appliances
- Winter wear
- Women’s ethnic wear
“We have partnered closely with sellers and brands to bring the best offers this Diwali, which have hit the right chord with customers. We will continue to make this Diwali special for our customers with our excellent logistical and after sales capabilities. Just two percent of consumers in India are shopping online. As and when the number increases, we will invest in our infrastructure to give them a glitch-free experience,” said Taneja.
Diwali Home Buying Fest underway
Just when you thought Snapdeal’s festive sales could not get any bigger, it is currently running the ‘Diwali Home Buying Fest’ which started on the 3rd and running till the 9th of November, offering discounts on flats across 200 projects in the big cities.
“Many people in India consider Diwali to be an auspicious time to make real estate purchases. Being the first online marketplace to introduce the real estate category, we have worked closely with developers to bring the best offers for our customers this festive season,” said Tony Navin, Snapdeal’s Senior Vice President (Partnerships and Strategic Initiatives).
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