September marks beginning of festive sales; Flipkart, Amazon, Paytm, Snapdeal to offer enticing deals
Indian ecommerce players are all set to woo buyers with exciting festive deals, schemes and discounts. Each year Flipkart, Amazon, Snapdeal, Paytm and others map out plans for the biggest shopping season centred on Diwali.
While Diwali is in the third week of October, etailers are geared up to kick-start the festive sales in September.
Sunil Shankar, Business Head at electronics brand Onidasaid, “The marketplaces are hopeful that consumer sentiments will be back during the festive sales, considering the Independence Day sales did not evoke much response coming shortly after the introduction of GST.”
Flipkart to offer consumer finance programs
The Indian ecommerce leader has announced the dates of its flagship annual sale event Big Billion Days (BBD). This year it is scheduled to take place from 20thSeptember and would run till 24thSeptember.
Besides offering up to 60% discounts on apparel, home furnishing items, home décor and accessories, Flipkart is going to push itsprivate labels. The discount bracket is smaller for smartphones, televisions and home appliances – 10-30%. The etailer has alsoentered into exclusive partnershipswith big brands to sell special collections.
Flipkart’sBBD targets include selling double the units of television compared to the regular day sales, tripling its gross sales and reaching the $1.5 billion mark. The marketplace also has in store consumer finance programmes like no cost EMI, product exchange offers, buy back guarantee and buy now pay later. These offers would encourage buyers to make big purchases.
Amazon to bank on Prime
The American etailer is going to match its arch rival Flipkart’s festive offerings, be it in terms of discounts, product portfolio or schemes. ButAmazonPrime is going to be the game-changer for the online marketplace.
Amit Agarwal, Amazon India headasserted, “We are pretty confident that this will be our biggest shopping season ever…in our four-year history (in India). At a high level if I compare this year’s Great Indian Festival with last year, we’ve added more than 80 million products and grown selection two times… We’ll build upon the success of Prime Day. Our subscriptions have gone up two times since January…we’re seeing a lot of interest from customers in signing up for Prime before Diwali.”
Ahead of the festive sales, Amazonlaunchedits largest fulfilment centre in Hyderabad,opened45 physical kiosks,startedcost-cutting activities,on-boardedmobile only vendors, andexpandedinstallation services for large appliances.
Paytm would win customers with high cash-backs
The Alibaba-backed company is going to play to its strengths, which is cash-backs. Amazon and Flipkart too would be doling out cash-backs. But being the digital wallet leader,Paytm’scash-back offers would be the highest, say people aware of the etailer’s plans.
This festive season is going to testSnapdeal’smettle. The etailerhosteda sale between September 1stand 3rd. But it is “first of many such special promotions lined up for the festive season”, Snapdealsaid.
The home-grown marketplace hasreservedRs. 40 crore for the upcoming peak shopping season. And the firm plans to offer double digit discounts on consumer favourites like electronics and fashion.
You would place your bets on which of the online marketplaces? Flipkart, Amazon, Paytm or Snapdeal?